New and innovative products have helped contribute to SKU proliferation throughout the beverage industry, particularly within the craft beer and craft spirits markets. However, as these craft brewers and distillers look to push the envelope with their new releases, ingredient suppliers are looking to provide them with the tools they need to maintain that edge in the market.
In HBO’s “Game of Thrones” series, various characters have tried to battle their way to claim the Iron Throne using everything from brute force to social cunning. Within the spirits industry, the battle for the throne has been a bit more civilized, but, nonetheless, the alcohol category now has a new king.
Just a few short years ago in 2010, Clayton Christopher, founder of Sweet Leaf Tea, which was acquired by Stamford, Conn.-based Nestlé Waters North America in 2011, joined with Chad Auler, founder of Austin, Texas-based Savvy Distillers and its Savvy Vodka brand, to form Deep Eddy Vodka, Austin, Texas.
Survey names micro-distilled/artisan spirits and locally produced beer, wine and spirits as top trends
January 16, 2015
I have to admit, I am an easy target for LISTS. I imagine that I am not the only one, though, given that these types of articles populate many publications, websites, blogs, etc., throughout the year.
Cape Spirits Inc. added the latest variety to its Wicked Dolphin portfolio: Coconut Rum. The flavored rum features real coconut ingredients to complement its tropical taste, the company says.
Expanding its line of vodkas, Deep Eddy Vodka will introduce its Lemon variety nationwide beginning in January 2015. The zesty lemon-infused vodka is made with all-natural flavors including real lemon juice and Texas aquifer water, the company says.