Los Angeles-based Reed's Inc., the manufacturer of natural, handcrafted Virgil's Root Beer and Reed's Ginger Beer, will unveil its new Virgil's Zero Sugar product line at Natural Products Expo West, which will take place March 9-11 at the Anaheim Convention Center in Anaheim, Calif.
Through its in-house innovation and market testing, The Coca-Cola Co. announced the August launch of Coca-Cola Zero Sugar, the reformulation and rebranding of Coca-Cola Zero.
Redesigned packaging launches nationwide in August
July 27, 2017
Through in-house innovation and extensive market testing, Atlanta-based The Coca-Cola Co. announced that Coca-Cola Zero is getting a new name, a new look and more robust taste. The no-calorie carbonated soft drink now will deliver a better-tasting recipe and be called Coca-Cola Zero Sugar, the company says.
Summer’s limited-edition Kiwi Twist now permanent variety
January 30, 2017
Red Bull USA, Santa Monica, Calif., announced the arrival of three new Red Bull Editions products. The company is expanding the Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition, offering Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively, it says.
Obesity rates have more than doubled in adults and children since the 1970s, according to the Centers for Disease Control and Prevention. Approximately 78.6 million adults are overweight or obese, with 12.7 million children and adolescents in the same category.