New CSD brand release marks brand’s first frozen beverage offering
February 26, 2014
Atlanta-based The Coca-Cola Co.’s Diet Coke brand is moving into the frozen beverage segment with its new Diet Coke Frost beverage. The low-calorie, cherry-flavored, frozen carbonated soft drink (CSD) marks the brand’s first foray into the frozen beverage segment in its 31-year history, the company says.
After receiving multiple requests from consumers for a ready-to-drink, at-home slushy, Big Easy Blends partnered with The Icee Co. to develop Slush Puppie frozen slushies in pouches.
North American Breweries launched Seagram’s Escapes Frozen Flavors, which is a line of single-serve ready-to-drink frozen flavored malt beverages (FMBs).