Articles Tagged with ''Ready-to-Drink (RTD) Tea''

Cullen Agricultural Holding Corp., Waynesboro, Ga., and Long Island Brand Beverages LLC (LIBB), Hicksville, N.Y., jointly announced that they have entered into a definitive agreement to merge their respective companies.

Braintrust Investments LLC, Burr Ridge, Ill., announced that its  Wilmington, DE-based subsidiary Wholesome Tea Company LLC acquired the business of Blue Buddha Beverages LLC, Westerly, R.I.

More than 20,000 attendees from 60-plus countries were in attendance at this year’s National Association of Convenience Stores (NACS) Show, which took place Oct. 7-10 at the Las Vegas Convention Center in Las Vegas.

Tea In First, a new Long Island City, N.Y.-based tea company, launched its debut tea: an all-natural, ready-to-drink (RTD) Spiced Chai tea latte. The company aims to settle the debate about which ingredient, milk or tea, should be added to a milk-based tea beverage first. As a result, its new Spiced Chai tea latte starts with tea and then combines farm-fresh milk and natural spices, including cardamom, cinnamon, cloves, ginger and black pepper, to create a balanced chai with lots of aroma, flavor and creaminess, the company says.

Suja Juice Co. released its first line of cold-brewed, organic, non-GMO Project Verified and cold-pressured teas.

Consumer interest in healthy beverages has led to an evolving marketplace within the industry, experts note. For instance, the tea category has experienced sales increases due to consumer emphasis placed on healthy living habits, according to a January report from Santa Monica, Calif.-based IBISWorld titled “Tea Production in the US.”

Ito En North America Inc., Brooklyn, N.Y., a subsidiary of Ito En Ltd., will debut bottled Shincha green tea in the United States. Shincha is the year’s very first harvest of green tea, which is known for its fresh and lively flavor, sweet finish, and smooth umami character, the company says. The company plans to bottle the tea, which is only accessible for a few months each year, under its Oi Ocha green tea brand and release it online and at select U.S. retailers for a limited time.

The old saying goes, “An apple a day keeps the doctor away,” but consumers also are turning to beverages such as tea to support their health.

Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., recently crossed a major milestone, selling more than 1 billion beverages since its founding in 1998.

Nestea, a brand of Stamford, Conn.-based Nestlé Waters North America, announced the revival of the brand’s “Nestea Plunge” marketing effort with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new recipe, which features more flavor and fewer calories, the company says.