Crown Royal, a brand of Diageo North America, introduced Crown Royal Vanilla Flavored Whisky, a blend of hand-selected Crown Royal whiskies infused with the flavor of Madagascar Bourbon Vanilla.
With natural and clean-label trends proliferating in the consumer packaged goods (CPG) market, many CPG companies are transitioning from artificial to natural ingredients. Among those in high demand are natural vanilla ingredients.
Flavor company's portfolio hits on natural and organic trends
Virginia Dare is a Brooklyn, N.Y.-based flavor and extract company originally founded in 1835. The company evolved into the Virginia Dare Extract Co. in 1923, with a focus on creating and supplying flavors for the food and beverage, health and wellness, nutritional product, sweet goods, dairy, and pharmaceutical and oral care industries.