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Home » Vita Coco

Articles Tagged with ''Vita Coco''

Vita Coco’s new line embraces its inner child

Package design helps brand extension appeal to a new audience
Stephanie Cernivec
September 16, 2013

As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.


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Vita Coco launches kids drinks line

Vita Coco Kids available at Target stores nationwide in July
June 11, 2013

New York-based Vita Coco launched Vita Coco Kids, a new line of coconut water beverages formulated especially for children between the ages of 2 and 8. The new beverages will be available in Apple Island, Paradise Punch and Very Cherry Beach flavors.


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Coconut water finds a home in the beverage market

jessica Jacobsen
Jessica Jacobsen
February 11, 2013

 In Fred Heatherton’s novelty song, “I’ve Got a Lovely Bunch of Coconuts,” the composer depicts a showman prodding people to play a game involving coconuts in order to make him rich.  


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Coconut water emerges as a natural alternative

Rick Rouan
September 10, 2010
Investments, distribution agreements fuel coconut water’s mainstream appeal.
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