Reed’s Inc. launched its line of Wellness Shots, a variety pack of organic ginger with anti-inflammatory and antioxidant properties to enhance immune health, the company says.

The Coca-Cola Co. released Coca-Cola Energy, an energy drink that is aimed at providing consumers with an approachable option to the energy drink category, it says. 

BiPro USA, a brand of Agropur Inc., a wholly owned subsidiary of Agropur Cooperative, introduced the fourth flavor in its BiPro Protein Water lineup, a caffeinated protein water, Orange BiPro Protein Water.  

Launched in 1989, TV commercials featuring the Energizer Bunny, the sunglass-wearing pink toy rabbit, have entered the vernacular as a representation for anything that endlessly continues. As more consumers strive to “get up and go,” energy drinks also have entered the mainstream, according to ingredient suppliers.

DD Beverage Co. now offers Beaver Buzz Energy: Canadian Punch, a new flavor joining the line of sugar-free, aspartame-free, zero-calorie energy drinks. 

LXR Biotech LLC will launch Eternal Energy 10 Hour Time Release energy shots this fall.

Americans seem to be busier than ever. The average work day is 8.6 hours, according to Rochester, N.Y.-based Harris Interactive, and 39 percent of Americans between the ages of 19 and 36 report that they do not have enough leisure time, according to Chicago-based Mintel.

Hangover Joe’s Holding Corp., Highland Ranch, Colo., signed a licensing deal with Git-R-Done Productions Inc. to launch a new, non-caffeinated, all-natural energy shot featuring Larry the Cable Guy.

There is no shortage of new product launches within the energy drink and shot sector. According to the Netherlands-based Innova Market Insights’ database, 124 energy drink and shot products launched in the United States in 2012. Of those product launches, energy/alertness was the top health positioning.