“It can be intimidating to walk down that wine aisle,” says Danny Brager, vice president of beverage alcohol for Nielsen, New York. “There are so many items, sometimes it’s difficult to navigate down the aisle because you just see this sea of bottles.”
Arcus AS, a supplier and producer of wines and spirits based in Gjelleråsen, Norway, recently turned to Hünenberg, Switzerland-based Sidel when it relocated from its traditional production and distribution facility in the center of Oslo to a new, purpose-built plant 16 kilometers outside the capital.
Constellation Brands Inc. launched a new mobile marketing program in the northeastern United States featuring new products and popular wine brands within the Hello Vino mobile app for Android and iPhone devices.
With sustainability being a new driving force in the industry, packaging developers are expanding the possibilities and accelerating the adoption of advanced molded fiber packaging applications.