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Home » PepsiCo

Articles Tagged with ''PepsiCo''

Amp Boosted

Amp Energy Boosted Mandarin Orange and Boosted Wild Berry Cherry

March 10, 2016

Amp Energy, a brand of PepsiCo, announced the launch of Amp Energy Boosted.


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PepsiCo launches new vending initiative

Hello Goodness offers diverse selection of better-for-you products
December 15, 2015

Reflecting the evolving needs of today's consumer and the increased desire for more better-for-you choices on-the-go, Purchase, N.Y.-based PepsiCo Inc. launched a new, state-of-the-art food and beverage vending initiative called Hello Goodness. 


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Craft soda offers new opportunities for CSDs

Segment has potential to improve category sales
Amanda Del Buono
November 16, 2015

Scrolling through my LinkedIn newsfeed, a post from Chicago-based Mintel caught my eye. “Thirty-four percent of U.S. adults are interested in seeing carbonated soft drinks with added benefits,” the post stated.


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NACS showcases beverages in convenience stores

The Coca-Cola Co., PepsiCo announce upcoming launches
November 16, 2015

This year, not everything that happened in Vegas will stay in Vegas. The National Association of Convenience Stores (NACS), Alexandria, Va., hosted its 2015 tradeshow, which took place Oct. 11-14 at the Las Vegas Convention Center.


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Mtn Dew Black Label

October 13, 2015

PepsiCo’s Mtn Dew brand released the newest flavor in the line: Mtn Dew Black Label. 


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Pepsi Perfect to make its debut

Fictional beverage from ‘Back to the Future Part II’ to launch Oct. 21
October 5, 2015

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., has confirmed that Pepsi Perfect, the fictional beverage that Marty McFly orders in “Back to the Future Part II,” will be available for a limited time starting Oct. 21 paying homage to the date that McFly travels to in the future.


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Beverage industry embraces digital marketing

Beverage brands utilize social media, video campaigns
Amanda Del Buono
August 10, 2015

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.


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PepsiCo release aspartame-free Diet Pepsi

New formulation features blend of sucralose
August 10, 2015

Purchase, N.Y.-based PepsiCo Inc. announced that it has reformulated its Diet Pepsi brand, making the product aspartame free.


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Gatorade chooses Player of the Year

Partnered with USA Today, 30th student chosen
June 2, 2015

In its 30th year of honoring the nation's best high school athletes, The Gatorade Company, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with USA TODAY High School Sports, today announced Luken Baker, of Oak Ridge High School in Conroe, Texas, as its 2014-15 Gatorade National Baseball Player of the Year. Baker was surprised with the news at school by former three-time MLB All-Star Roy Oswalt.


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Brisk partners with Mishka

Iced tea brand partners to create clothing line
May 18, 2015

Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, and Mishka, a Brooklyn-based lifestyle brand, announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting today. The collaboration is part of Brisk's "kinda out there" campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L'Amour Supreme, the company says.


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