Articles Tagged with ''Sprite''

Sprite, a brand of Atlanta-based The Coca-Cola Co., launched a new video meant to inspire viewers and capture LeBron James’ return to his hometown of Akron, Ohio, from a new perspective. Directed by Jason Rosenberg of the Bandito Brothers, the video titled "The First Home Game," features James' on-the-court highlight footage as local fans share their anticipation for his first home-court appearance of the season. The video also features Imagine Dragons’ new single "I Bet My Life" as the background track.

Sprite, a brand of Atlanta-based The Coca-Cola Co., is bringing back its limited-edition Sprite Cranberry and Sprite Cranberry Zero holiday beverages in response to consumer requests. Both beverages will become available in late September and remain on shelves through the end of the year.

7-Eleven Inc., Dallas, added the new Sprite 6 Mix by LeBron James Slurpee to its lineup of frozen beverages lineup. Inspired by the limited-edition Sprite flavor developed between The Coca-Cola Co. and the NBA superstar, the new Slurpee also features the taste of traditional Sprite mixed with cherry and orange flavors, the company says.

Atlanta-based The Coca-Cola Co. has joined forces with NBA superstar LeBron James to create a new, limited-edition Sprite flavor. Sprite 6 Mix by LeBron James combines the taste of Sprite with a splash of cherry and orange flavor, the company says. The flavor formulation, packaging graphics and product name for Sprite 6 Mix were co-developed with James to reflect his style and taste preferences, it says.

The Coca-Cola Co. introduced a new Sprite flavor for the first time in eight years.

The Coca-Cola Co., Atlanta reported its third-quarter and year-to-date 2013 results, noting continued global value share gains in total non-alcohol ready-to-drink (NARTD) beverages. Worldwide volume grew 2 percent in the quarter and year-to-date, with North American volume up 1 percent in the quarter and year-to-date, the company reports.

Atlanta-based The Coca-Cola Co. reported its results for the first quarter of 2013. Overall, first-quarter reported net revenues declined 1 percent, with comparable net revenues also down 1 percent. This reflects a 2 percent increase in concentrate sales, offset by a 1 percent impact from structural changes and a 2 percent currency impact. Excluding the impact of currency and structural changes, net revenues grew 2 percent despite two fewer selling days in the quarter.

 In the month of July, The Coca-Cola Co.’s Coke brand accrued the most social media impressions in the world, according to a report by PQ Media and uberVU.  

Sprite, a brand of The Coca-Cola Co., Atlanta, launched a search for undiscovered and “uncontainable” basketball players from around the world. Twenty-four amateur players will be chosen to represent either Team Sudden or Team Intense in the Sprite Uncontainable Game at the 2013 NBA All-Star game in Houston.