Articles Tagged with ''Sprite''

Sprite releases lyrics packaging

Limited-edition packaging features lyrics from hip-hop artists

August 15, 2017

Sprite announced the release of the Summer Sprite Cold Lyrics Series limited-edition packaging, which features cold-inspired lyrics from six rappers, the company says.

Sprite announces Summer Sprite Cold Lyrics Series packaging

Limited-edition packaging features lyrics from six rappers

June 19, 2017

Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the release of the Summer Sprite Cold Lyrics Series limited-edition packaging, which features cold-inspired lyrics from six of the hottest rappers in the game, the company says.

Coca-Cola releases first quarter results

James Quincey to assume CEO role next week

April 25, 2017

Atlanta-based The Coca-Cola Co. reported first quarter 2017 operating results. For the quarter, net revenues declined 11 percent to $9.1 billion.

Celebrity endorsements proliferate in the beverage business

Beverage campaigns utilize TV, social media to engage consumers

Barbara Harfmann

February 15, 2017

In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.

Sprite launches Cherry, Cherry Zero flavors nationwide

Flavor inspired by insights from Coca-Cola Freestyle machines

February 13, 2017

After a number of successful limited-time flavor innovations, Sprite, a brand of Atlanta-based The Coca-Cola Co., is adding two new cherry-flavored products to its beverage portfolio. Sprite Cherry is hitting store shelves nationwide in a 20-ounce PET bottle. The brand also is introducing Sprite Cherry Zero to give fans another zero-sugar and zero-calorie option, the company says. Both new options are caffeine-free and made with 100 percent natural flavors, it adds.

Sprite announces campaign inspired by LeBron James

#DapTheKing campaign features limited-edition cans

June 20, 2016

Sprite, a brand of Atlanta-based The Coca-Cola Co., announced it is launching a social media campaign called #DapTheKing to help fans salute LeBron James (also referred to as King James), after the basketball player and Cleveland Cavaliers won the 2016 NBA title, it says.

Coca-Cola reports full-year and Q4 results

Company announces acceleration of refranchising plans

February 9, 2016

Financial results for the fourth quarter and full-year 2015 were released by Atlanta-based The Coca-Cola Co. Full-year reported net revenue declined 4 percent while organic revenue grew 4 percent.

Sprite re-launches Sprite LeBron’s Mix

Coca-Cola brand refreshes product name, packaging

March 18, 2015

Following last year’s launch of Sprite 6 Mix by LeBron James, the brand of Atlanta-based The Coca-Cola Co. and the NBA superstar have given the limited-edition flavor a new look and a new name: Sprite LeBron’s Mix.

Sprite celebrates Lebron James’ homecoming with new video, commercial

Beverage brand also launches commemorative can

October 27, 2014

Sprite, a brand of Atlanta-based The Coca-Cola Co., launched a new video meant to inspire viewers and capture LeBron James’ return to his hometown of Akron, Ohio, from a new perspective. Directed by Jason Rosenberg of the Bandito Brothers, the video titled "The First Home Game," features James' on-the-court highlight footage as local fans share their anticipation for his first home-court appearance of the season. The video also features Imagine Dragons’ new single "I Bet My Life" as the background track.

Sprite brings back Cranberry flavor

Holiday variety available through the end of the year

September 29, 2014

Sprite, a brand of Atlanta-based The Coca-Cola Co., is bringing back its limited-edition Sprite Cranberry and Sprite Cranberry Zero holiday beverages in response to consumer requests. Both beverages will become available in late September and remain on shelves through the end of the year.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.