Articles Tagged with ''branding''

Beam unveils new corporate branding

August 16, 2011

Beam Global Spirits & Wine Inc., Deerfield, Ill., has announced its new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., in the early fourth quarter.

Heineken debuts ‘Be a Man of the World’ campaign

July 5, 2011

Heineken USA, White Plains, N.Y., premiered a new television advertising campaign for its Heineken Light brand under the “Be a Man of the World” platform on July 1. The marketing effort features commercials centered around consumers and their “occasionally perfect” experiences.

EVR’s rejuvenating shift for better appeal

From Préventiv Waters to EVR, brand alters its positioning

June 20, 2011

For the past two decades, researchers have been extensively studying resveratrol, a naturally occurring compound commonly found in the skin of red wine grapes that is said to have anti-aging, cardiovascular and anti-cancer benefits. Looking to hone in on those benefits, Jonathan Straub, a sales executive, put together a team of experts to help him launch a functional beverage that contained the powerful antioxidant.

Heineken invites the world to a ‘legendary date’

June 7, 2011

Heineken, Amsterdam, launched its second film from its global “Open Your World” campaign, entitled “The Date.”

SymphonyIRI examines the male shopper

May 24, 2011

SymphonyIRI Group, Chicago, recently studied the male shopper and found that while there are several attitudinal and behavioral similarities with female shopper behavior, there are several important distinct differences.

Packaging: Primary goes Beyond Basic

Variety of packaging types gives manufacturers choices.

Elizabeth Fuhrman

May 16, 2011

Whatever the package type a beverage company chooses, primary packaging can help a product standout from the competition. In a crowded marketplace, uniqueness is the name of the game.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

Leveraging decades of beverage production expertise, join Regal Rexnord’s Jeremy Fryman, Beverage Industry Marketing Manager and Tom Eure, Senior Account Executive as they dive into the landscape of plastic conveyor belt materials on the market and how to select the proper material type by application.