Misunderstood Whiskey Co. announced the release of Misunderstood Orange Blossom Bourbon, marking the brand’s first bourbon release since its inception in 2017. 

This milestone is a celebration of Misunderstood’s commitment to redefining the flavored whiskey category by offering premium, infused expressions made with 100% natural ingredients and free from artificial flavors and high-fructose corn syrup, the company says.

Misunderstood Orange Blossom Bourbon blends small-batch bourbon with the delicate essence of pure orange blossom honey, it notes. The expression celebrates spring’s bloom with tasting notes of vanilla bean, orange blossom honey, and a hint of fresh citrus, the company says.

Misunderstood partnered with Dutch Gold Honey, which gathers its Orange Blossom Honey from thriving orchards across the United States, Brazil, and Mexico. Distilled at the historic Ross & Squibb Distillery (MGP) in Lawrenceburg, Ind., the 99% corn bourbon is naturally light with a soft sweetness and lets the bold, aromatic citrus flavor profile shine, the company says. It is blended and bottled at 80 proof in Bardstown, Ky., it notes.

“We’ve spent the last two years perfecting this release because we believe flavored whiskey deserves a new perspective,” said Chris Buglisi, co-founder and chief operating officer of Misunderstood Brands, in a statement. “Orange Blossom Bourbon embodies our mission to redefine the category — way less sugar, better quality, and a natural flavor profile that enhances rather than overpowers. It’s an approachable bourbon for newcomers and really anyone who enjoys an Old Fashioned, especially in the warmer weather.”

Misunderstood Orange Blossom Bourbon follows in the footsteps of the brand’s signature Ginger Spiced Whiskey, which started as a kitchen recipe to welcome new drinkers into the whiskey category. The two products will be under the company’s Botanical Series, which focuses on whiskeys inspired by nature’s finest flavors, the company notes.

“This marks a major milestone for Misunderstood as our first bourbon release, and we couldn’t be prouder of the innovation and care behind every drop,” said JD Recobs, co-founder and CEO of Misunderstood Brands, in a statement. “We’ve always challenged what whiskey can be, and Orange Blossom Bourbon is the next evolution of that mission. It’s more than a new release — it’s a statement about where Misunderstood is headed and how we plan to keep pushing boundaries in the category. This bourbon embodies our company-wide commitment to approachability, transparency, and quality at Misunderstood.”

Misunderstood Orange Blossom Bourbon will retail at $29.99 for a 750-ml bottle and $1.99 for a 50-ml bottle. It will be available for sale nationally online at shopmisunderstoodwhiskey.com, and at liquor stores in select markets including Florida, Massachusetts, New Jersey, New York, Texas, Colorado, Minnesota, South Carolina, California and Michigan.

www.misunderstoodwhiskey.com