To kick off summer, 5-hour ENERGY shots unveiled Main Character Energy, a Watermelon Chili Lime flavor, co-created with Jamie Varon, influencer and author of “Main Character Energy.”

With vitamins, nutrients, and as much caffeine as 12-ounces of the leading premium coffee, Main Character 5-hour ENERGY contains zero sugar.

“I’m all about shooting your shot and going after everything you want in life,” Varon said in a statement. “I’m so excited to be partnering with the 5-hour ENERGY brand, because nothing should ever stop you from being unapologetically yourself.”

Jeff Sigouin, president and chief operating officer of Living Essentials, the makers of 5-hour ENERGY, added: “We’re thrilled to be the first energy brand to create a new flavor that captures an entire energy aesthetic. We’re making an exciting shift from taking 5-hour ENERGY from how long you can be fueled to who you are when fueled. Main Character Energy is the perfect way to bring consumers right into the action and give them the fuel they need to authentically be themselves.”

Officially launched May 22 on Varon’s Instagram page, the limited-release, Main Character 5-hour ENERGY now is for sale online while supplies last in a two-pack for $8.

www.5hourenergy.com