The number of American adults who have had coffee in the past day has increased by 37% since 2004, putting past-day coffee consumption at its highest level in more than 20 years, according to exclusive consumer polling published by the National Coffee Association (NCA).
NCA’s Spring 2024 National Coffee Data Trends (NCDT) report reveals that 67% of American adults had coffee in the past day (more than any other beverage, including tap or bottled water), compared with 49% in 2004. Seventy-five percent of American adults have had coffee in the past week, up by 4% since the Spring 2023 NCDT.