Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers.
Made in partnership with The Boston Beer Co., the malt-based Kentucky Coolers are crafted in the spirit of the Jim Beam legacy, which aims to spark connection and bring people together over a delicious beverage, the company says.