American publisher and writer William Feather is quoted for once having said, “A budget tells us what we can’t afford, but it doesn’t keep us from buying it.” Today, although inflationary pressures are influencing consumer behavior, experts note that resilience shines for the U.S. on-premise amid fluctuating trends.
According to recent BeverageTrak data from CGA by NIQ’s “On Premise Impact Report,” sales trends were up for the week ending Feb. 10, 2024.