After following the Yellow Brick Road to Emerald City, in the 1939 film “The Wizard of Oz,” Dorothy discovers that she can return to Kansas simply by closing her eyes, clicking the heels of the ruby slippers together while repeating the phrase, “There's no place like home.”
In the real world, consumers also have discovered “there’s no place like home” when it comes to beverage alcohol consumption — impacting the spirits category.