Monster Beverage Corp., Corona, Calif., announced that effective immediately, CANarchy Craft Brewery Collective will operate under the name Monster Brewing Co.
CANarchy’s new alcohol products, The Beast Unleashed and Nasty Beast Hard Tea, now represent the majority of the company’s alcohol beverage sales. This change will better align the business with Monster Beverage Corp.’s brand equity, particularly as these products are expected to continue to play an increasingly important role in CANarchy’s future activities.