In an episode of Nickelodeon’s “SpongeBob SquarePants,” SpongeBob’s best friend, Patrick Star, tries to help him pass his driving exam, which SpongeBob has failed many times. He explains to Patrick that he simply needs to think straight during the driving portion. The pair formulate a plan in which they place a walkie-talkie in SpongeBob’s head, allowing Patrick to feed him answers while he drives with the instructor. Unfortunately, the plan backfires and SpongeBob must keep trying to get his license.
Because cheating is never the answer, consumers are turning to functional products, like beverages, for cognitive and energy support.