When Pantone releases its color of the year ― Peach Fuzz for 2024 ― many are eager to see how fashionistas, home décor gurus and even food and beverage menus will integrate the “it” color into the mix. These efforts keep innovators engaged on the ever-changing zeitgeist of consumer interests.
Yet, for the energy drink market, adapting to the needs and wants of consumers extends beyond color choice as functionality and occasions have broadened the category’s appeal.