In the Pokémon universe, the creatures go through evolution. Each development is a leap, making the Pokémon stronger and more powerful. These level-ups give the Pokémon new abilities that can be used to fight against and defeat opponents. Sometimes, the Pokémon can only evolve under certain circumstances.
Similar to the way trainers want their Pokémon to level up, consumers are leaning toward beverages that help them level up in various ways.