In the love bop “Sugartime,” Kitty Wells sings, “Sugar in the morning, sugar in the evening, sugar at suppertime/Be my little sugar and love me all the time.” But as consumers are more conscious about the food and beverages they consume, products associated with a high sugar content are not singing upbeat tunes. Juice manufacturers, however, are taking a proactive approach to develop products that satisfy taste and health and wellness goals.
In New York-based IBISWorld’s February 2023 report titled “Juice Production in the US,” the market research spotlights this market shift.