As a kid, whenever I would go grocery shopping or run into the gas station with my parents, I’d be allowed to pick out one treat. While my brother often opted for Ring Pops and Fun Dip, I would head straight for the refrigerated drinks and pick out a Bug Juice. I enjoyed looking at the little bugs on the bottle. As an adult, I still sometimes treat myself to a Bug Juice because it reminds me of my childhood.
Although many will say that “taste is king,” another sect highlights that the package design can be just as important for consumers when selecting consumer packaged goods (CPG).