In the Nintendo game Mario Kart, players have the opportunity to obtain items to use as power-ups. The various power-ups each have different uses to help the player get ahead in the race. Items such as the banana can throw off opponents, whereas items like the mushrooms give the user speed to gain a better standing in the race, aiding the user’s performance in the race.
Similarly, in the real world, consumers seek out performance beverages for a variety of benefits.