This spring, at The Wall Street Journal’s Future of Everything Festival, former First Lady Michelle Obama delivered closing remarks on the state of children’s health in the United States. Addressing thousands of industry leaders in attendance and streaming online, urging those to be part of the change — bringing this generation of kids into a healthier future — Obama announced the launch of PLEZi Nutrition, a public benefit company on a mission to create higher standards for how the United States makes and markets food and beverages for children.
“I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside. You’ve got to get inside — you’ve got to find ways to change the food and beverage industry itself,” said the former first lady in her remarks at The Wall Street Journal Future of Everything Festival. “I’m proud to announce the national launch of a company designed not just to provide better products, but to jumpstart a race to the top that will transform the entire food industry.”