In the episode “Curry Quest” from the popular children’s program “Bluey,” Mum (Chilli) narrates to Bluey what a quest is and how the hero must navigate challenges. Viewers see Chilli’s narration come to life as Dad (Bandit) and Bingo head to the neighbors for a curry swap while having to brave a magpie that swoops down to protect her nest when they pass through the park. Bingo’s curry quest sees the young Heeler as not just brave and able to maneuver the magpie, but also able to cope with Dad’s upcoming work travels.
Today’s consumers are not on a quest against a protective magpie, but instead a quest for value as inflation and other factors are impacting grocery bills.