The TV series “The Vampire Diaries,” which ran on The CW from 2009 to 2017, follows the lives of teenagers living in the small Virginia town of Mystic Falls. An array of supernatural beings — including witches, warlocks, werewolves, sirens and, of course, vampires — always find their way into town, then proceed to wreak havoc on the lives of its citizens. The vampires in the show are immune to aging, natural death, disease and most illnesses.
In the beverage arena, consumers aren’t on the hunt for blood like the vampires to keep their bodies functioning ― instead, they are searching for beverages that go beyond hydration.