In the song “Pink,” Lizzo harmonizes “And pink goes with everything; Beautiful from head to toe; All ready to go, you know, you know.” As movie goers gear up for the release of the Greta Gerwig-directed “Barbie,” there’s no shortage of consumers and brands incorporating pink with everything. But will these entities experience the same magic that many are expecting from the comedic film?
New York-based Swoon is among those that found a way to amalgamate the female-founded brand’s mission of delivering refreshing zero-sugar beverages with the iconic toy brand. In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade.