Sea monster buddies Alberto and Luca, who become human when dry on land, dream of owning a Vespa to tour the world in the Pixar film “Luca.” The duo team up with Giulia, a young girl from the coastal town Portorosso, to win the Portorosso Cup, a triathlon featuring swimming, pasta-eating and bike riding where the grand-prize is a Vespa. After a slew of obstacles that derail Luca and Alberto’s friendship and the competition, the duo eventually are able to buy a luxury scooter, only for Alberto to sell the vehicle so that Luca can attend a school in Genoa with Giulia. The loyalty of Alberto and Luca exemplifies a friendship built to last.
In Mintel’s 2023 report “Energy Drinks – US,” the Chicago-based market research firm highlights how loyalty extends beyond friendships as loyalty from energy drink consumers have helped this market thrive.