Although the juice and juice drinks category present a health halo in that such products come from nature, experts note that, as consumers become increasingly concerned about high sugar content, this has impacted the overall category.
Gary Hemphill, managing director of research at Beverage Marketing Corporation (BMC), New York, explained in Beverage Industry’s December 2022 issue, that “sugar content is the juice category’s greatest challenge,” noting that sugar content is high in most of these products.