In the post-pandemic world, as economic conditions continue to influence the coffee and RTD coffee market, experts note that convenience is driving growth in the category, with many consumers still enjoying their coffee at home.
Caleb Bryant, associate director of food and drink at Mintel, Chicago, noted in Beverage Industry’s September 2022 issue that total retail coffee sales hit an estimated $18.9 billion in 2022, a 33% increase from 2017.