In Beverage Industry’s October 2022 issue, chairman and CEO of Beverage Marketing Corporation (BMC), New York, Michael Bellas, noted that consumers have been focusing on healthier products because of the pandemic. This boosted the demand for bottled water, especially at home, while specialty waters — like alkaline and fortified water — increased the category’s popularity.
“Unsweetened, fortified specialty waters have been a plus to the category, helping drive the growing premium sector of the still single-serve water market,” Bellas said.