The late, great singer and actress Olivia Newton-John, is quoted for once having said: “Family, nature and health all go together.” With such growing awareness of the connections between individual health and that of nature or the environment, experts note that these interests are prompting more consumers to seek out clean label and non-GMO beverages.
“A few different factors are shaping consumers’ interest in these products,” says Amanda Greenlee, fruit and vegetable specialties buyer and sustainability coordinator at Global Organics, Cambridge, Mass. “First, the pandemic made many people more conscious of their health and what they’re putting in their bodies.