Iconic singer, jazz pianist and actor Nat King Cole recorded more than a 100 songs that became hits on the pop charts. Cole, whose career as a pop vocalist started in the late 1930s and spanned almost three decades, is quoted for having said: “You’ve got to change with the public’s taste.”
Today, to meet consumers’ changing preferences for functional beverages and lower sugar content, experts note that beverage-makers are turning to solutions using advanced high-intensity sweeteners, flavor modifiers and maskers to deliver on functionality without compromising taste.