Conde Nast Traveler compiled its list of “The 51 Most Beautiful Places in the World.” The article, written by Caitlin Morton, highlights “awe-inspiring wonders” to influence travelers’ latest destinations. Although not designed to prompt vacation plans, experts note that beverage-makers need to seek out inspiration across all aspects of the shopping experience to develop merchandising sets that will help their products stand out from the crowd.

“When considering merchandising solutions for retail, operators should utilize multiple points of inspiration inside and outside of the store to drive packaged beverages sales,” says Carlton Austin, director of convenience retail strategy of the North America Operating Unit for The Coca-Cola Co., Atlanta. “Incremental placements throughout the store, including permanent coolers and open-air cooler racks, are key to effectively capturing shoppers that may not have intended to purchase a beverage during their visit.”