Smirnoff ICE release new packaging in line with new campaign
Smirnoff ICE is reimagining what it means to be a classic, starting with a modern redesign showing up in a new nationwide campaign, alongside a star-studded roster of new celebrity partners and fresh new packaging.
Starring comedian Trevor Noah, a series of seven new TV spots pair the actor and host with a supporting cast of experts in their own right ― like social media star LeJuan James, DIY home and lifestyle influencer Kayla Simone and attorney and personal finance expert Erika Kullberg.