In the 20th century, having led the nonviolent resistance campaign for India’s independence from British rule, Mahātmā Gandhi, who later inspired movements for civil rights and freedoms across the world, said: “Action expresses priorities.” Today, when it comes to the sustainability movement and beverage packaging, experts note that consumers are expressing their priorities for eco-friendly, plastic packaging through their purchasing decisions.
“Sustainability has grown in importance to shoppers with environmental concerns impacting purchase considerations as consumers are increasingly becoming aware of how their individual decisions affect the world around them,” says Chelsey Capps, director of Thought Leadership at Daymon, Stamford, Conn.