Pernod Ricard announces investment to support American Whiskey Collective
Company will invest $250 million to build carbon neutral distillery
Pernod Ricard announced a significant move to further leverage the strong growth and growth potential of its premium American whiskey portfolio: The American Whiskey Collective. The wine and spirit company will invest approximately $250 million over five years to build a state-of-the-art, carbon neutral distillery, with related aging warehouses in Marion County, Ky., for its fast-growing Jefferson’s Bourbon brand. This investment also will include the build of a world class visitor center facility that will welcome whiskey aficionados on the historic South Trail of Kentucky Bourbon.
“American whiskey is an extremely vibrant spirits category, and our strategic investments over the last few years have proven successful,” said Alexandre Ricard, Chairman and CEO at Pernod Ricard, in a statement. “Our philosophy of partnering with entrepreneurial brand founders, while preserving the heritage and terroir associated with the brands they created, has made us an established player in premium American Whiskey. Jefferson’s founder Trey Zoeller is no exception. This new investment will allow us to grow our share of category sales not only in the U.S., but also in export markets.”