Diageo, Smirnoff launch new global responsible drinking campaign
Campaign encourages consumers to ‘be wildly responsible’ during the holiday season
London-based Diageo plc, and its vodka brand Smirnoff, announced the launch of a new global campaign, Drops of Advice, which encourages people to drink responsibly during the holidays while also enjoying the best of the season’s festivities, it says.
The campaign will consist of six engaging digital animations, stills from the animations as print options and pop-up “Be Wildly Responsible” bars across the world.