Cheribundi, Portland, Ore., announced the launch of its 32-ounce Pure Concentrate to broaden the brand’s already extensive portfolio.
The premium product features more than 500 tart cherries, the most antioxidant-rich superfruit in the world, carefully blended via Cheribundi’s proprietary extraction process. Designed for recovery both off and on the field, the 32-ounce concentrate serves as an extension of the brand’s already successful single-serve concentrate launch and expansion efforts during the past year, it says. With Cheribundi’s products fueling nearly 400 professional and collegiate teams, this new innovation serves as a direct response to their need for easier access to Cheribundi within locker rooms and team fueling stations, it adds.