In the 1985 holiday film “Santa Claus: The Movie,” disgraced elf Patch is looking to redeem himself with Santa and teams up with B.Z. Toy Company where they manufacture lollipops containing the same magic ingredients that make the reindeer fly. With the lollipops allowing children to fly, Santa becomes antiquated with believers, meanwhile B.Z.’s plan for a candy cane version with more magic results in a disaster that sends Santa and some young children to save the day.
In today’s new product development world, there’s no magic ingredients or fairytale character who can conceptualize the next sensation or save the day if that innovation goes amiss. Yet, with consumers demanding more from their beverages, brand owners are employing a myriad of concepts to help the next generation of new products succeed.