In the U.S. beverage market, the overall sports drink category is showing that it remains one of the go-to beverages for consumers as its recorded $10.2 billion in sales, an 18% increase, for the 52 weeks ending July 10 in total U.S. multi-outlets, according to Chicago-based Information Resources Inc. (IRI).
“The market for sports drinks has only grown over the past five years, with the COVID-19 (coronavirus) pandemic serving as a positive demand shock for the industry,” says Dmitry Diment, senior analyst at New York-based IBISWorld. “With consumers increasing spending on at home products in light of shifting retail spending as a result of the pandemic, items like sports drink benefited. The sports drink market has been one of the leading product categories in the overall Soda Production in the U.S. industry. In 2022, energy and sports drinks are anticipated to account for 11.2% of industry revenue.”