TAZO unveiled its ambition to become a regenerative brand with the announcement of a multiyear transition of its tea portfolio and release of its first-ever Regenerative Organic tea line. Four of its original tea blends — brewed for the first time in 1994 — relaunched as the brand’s first regenerative organic blends in the multiyear portfolio transition. TAZO’s new regenerative tea flavors include Regenerative Organic ZEN; Regenerative Organic Awake English Breakfast; Regenerative Organic Chai; and TAZO Regenerative Organic Darjeeling, which are USDA Organic, made with Rainforest Alliance Certified and Fair Trade USA Certified ingredients, and grown with verified regenerative agriculture practices, the company says. TAZO Regenerative teas are available for purchase online and in-store at retailers including Target and Walmart and at grocery stores nationwide for a suggested retail price of $3.99. In addition to the new product, TAZO’s brand transformation also includes new long-term business commitments. A few brand goals include 100% reusable, recyclable or compostable packaging by 2025; carbon neutral and on the path to science-based net-zero emissions by 2026; and ensuring tea and top ingredients meet the brand’s regenerative agriculture standards by 2029, it says.
Tazo, Kent, Wash.
Internet: www.tazo.com
Distribution: National
