Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages shine.
“Given today’s inflationary climate, consumers will likely reach for flavor profiles they know they will enjoy,” explains Anna Fabbri, food and drink analyst at Chicago-based Mintel. The comfort and familiarity of lemonade’s flavor allow consumers to explore new beverage products or categories without taking much risk in terms of taste.