The eCommerce market hit its stride in 2020 with the start of the pandemic. When grocery stores started selling out of items, many consumers turned to direct-to-consumer (DTC) brands to fill the gap, according to Mintel’s “2022 U.S. Direct-to-Consumer Retailing” report. But as the pandemic becomes endemic, what will that mean for the fate of DTC brands?
Though the growth rate of online sales slowed in 2021 as consumers began to return to in-store shopping, DTC brands have proven their worth and are expected to continue growing, according to experts. This year, Mintel predicts eCommerce sales to increase 13.4%, reaching $117 billion in sales, the report notes.