Labeltronix announced the release of the Dynamic Hybrid Labeling Solution. The new high-end solution combines premium craft labels with on-demand variable printing. The labeler prints premium customized labels as needed, without sacrificing label quality, it says. By offering a premium-printed base label, finished with a specialized coating, and an Epson printer for on-demand printing, brands can have the best of both worlds, the company says. The branded base label is printed flexographically and can be finished with embossing, spot varnish, hot stamping and more. When products are ready for labels, the brand prints the variable information on the branded labels using its on-site Epson printer. “We saw how many brands were struggling to balance quality, cost, and flexibility with traditional label printing,” said John Trail, president and partner at Labeltronix, in a statement. “The hybrid solution lets them use premium craft labels with the full flexibility of on-demand, on-site printing.” The Dynamic Hybrid Labeling is being used by many beverage brands, including wine, beer, spirits, cannabis products, nutraceuticals and more.

Labeltronix, 2419 E. Winston Road, Anaheim, Calif. 92806; 800/429-4321;