One look at a shopper’s cart in the beginning of the pandemic last year would almost certainly reveal a multi-pack of bottled water. When shoppers began to stockpile groceries in preparation for stay-at-home mandates, bottled water was one of the items in high demand.
As a result, sales of bottled water grew by 4.7% in 2020, according to Jill Culora, vice president of communications for the International Bottled Water Association (IBWA), Alexandria, Va., citing data from New York-based Beverage Marketing Corporation (BMC).