Snyder's of Hanover, Captain Lawrence Brewing release seasonal beer
SnyderBier’s Pretzel Märzen and Pretzel Frücht brewed with snack brands pretzels
To kick off Oktoberfest festivities, Snyder's of Hanover and Captain Lawrence Brewing Co. reunited to blend the iconic flavor of Snyder's of Hanover slow-baked traditional German style pretzels with Captain Lawrence's craft beers to create SnyderBier, the first-ever Snyder's of Hanover pretzel beer collection. Consumers can visit SnyderBier.com to purchase a 16-ounce, four-pack of the two unique flavors, Märzen and Frücht, at $14.99 while supplies last.
“With the possibility that Oktoberfest events may need to be cancelled or move to virtual for a second year in a row, we wanted to give consumers an easy way to bring the spirit of the festival home,” said Rachel Sasser, director of marketing for pretzels, nuts and popcorn at Campbell Snacks, in a statement. “The mixture of our slow-baked pretzels with Captain Lawrence's refreshing brew is guaranteed to make you want to celebrate Oktoberfest from wherever you are.”