CORE Hydration bottles made from 100 percent post-consumer recycled plastic, excluding the cap and label, now are on shelves nationwide. Announced in October, the packaging update is critical to consumers with more than half of CORE fans sharing that a bottle made from recycled materials is important to them, according to a 2019 CORE A&U Study. “We know that sustainability is top of mind for CORE consumers, which is why we’re thrilled to announce that all CORE Hydration bottles are made from 100 percent post-consumer recycled plastic,” said Kelli Freeman, vice president of water for Keurig Dr Pepper, in a statement. “CORE is committed to a more sustainable future, starting with this transition to recycled materials. It is the same bottle shape and design consumers have grown to know and love, but in a more sustainable, environmentally-friendly package.” The new CORE Hydration post-consumer recycled plastic bottle features the How2Recycle label, an industry-leading standardized labeling system that communicates recycling instructions to consumers. The recycled plastic bottles are available nationwide in most major retailers and convenient stores.
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